Automobili Pininfarina made its debut in the Roblox universe, featuring the Battista and B95 in Vehicle Legends by Speedway Games and Driving Empire by Voldex
The Battista Anniversario is now available in Need for Speed: No Limits, showcasing its unparalleled design and performance
Automobili Pininfarina hypercars are now featured in over 10 video games
Collaboration with video game publishers ensures every detail of the hypercars is authentically recreated, reflecting real-world performance and customisation options
Millions of players worldwide can now virtually experience the thrill of driving and bespoking Automobili Pininfarina’s 1,900hp hypercars, embodying the brand’s mission: ‘Dream Cars, Made Real.’
Accompanying assets available to download here: https://we.tl/t-hahiHvlFOj
CAMBIANO – 7 MAY 2025
Automobili Pininfarina, Italian luxury and performance carmaker, announces an exciting milestone as it entered the Roblox universe for the first time, giving millions of players the opportunity to virtually experience the exhilarating power and unmatched luxury of Automobili Pininfarina’s 1,900hp masterpieces, the Battista and B95.
Automobili Pininfarina’s hypercars are now available in Vehicle Legends by Speedway Games and Driving Empire by Voldex, two of Roblox’s most popular automotive games. Both games also feature the Battista Edizione Nino Farina which celebrates the illustrious racing career and fearless spirit of motorsport legend and the first ever Formula 1 World Champion Nino Farina, nephew of design icon and company founder Battista ‘Pinin’ Farina.
Beyond Roblox, Automobili Pininfarina also made an exciting debut in Need for Speed: No Limits, where players can drive the Battista Anniversario, a pinnacle of design and performance. These launches expand the brand’s presence to over 10 popular racing games, including Forza Horizon 5, Forza Motorsport, Real Racing 3, Test Drive Unlimited Solar Crown, Asphalt 8 and 9, and CSR Racing 2 and 3.
The team at Automobili Pininfarina works closely with these game publishers to ensure its hypercars are impeccably brought to life in the virtual world. Every detail, from groundbreaking performance capabilities to customisable design features, is meticulously replicated to deliver an authentic and immersive experience. Players can personalise and driver their dream hypercar, exemplifying the Automobili Pininfarina ethos ‘Dream Cars, Made Real.’
“While only a select few will ever experience Italy’s most powerful road-legal hypercar on the road, our presence in these games ensures millions can also feel the thrill of driving a 1,900hp hypercar,” said Paolo Dellacha, Chief Executive Officer at Automobili Pininfarina. “These virtual platforms allow us to inspire the next generation of drivers by bringing our vision of luxury and innovation to a global audience.”
Virtual performance
The Battista is the world’s first pure-electric hyper GT which utilises a high-capacity 120 kWh lithium-ion battery contained within a strong but lightweight carbon fibre housing. Accelerating faster than a Formula One car, Battista is capable of sprinting from 0-60mph in 1.79s, 0-100km/h in 1.86s, 0-120mph in 4.49s and 0-200 km/h in just 4.75 seconds.
Powered by the same state-of-the-art powertrain as the Battista, the B95 offers similar breathtaking performance but with a unique tune for such a bespoke vehicle. With a top speed exceeding 300km/h, the B95 offers the ultimate Barchetta driving experience.
Whether it’s the unparalleled performance of the Battista or the open-top freedom of the B95, Automobili Pininfarina continues to push the boundaries of automotive artistry and innovation—both on the road and in the digital realm.
EDITOR'S NOTES
ABOUT AUTOMOBILI PININFARINA
Automobili Pininfarina is based in operational headquarters in Cambiano, Italy, with a commercial office in Munich, Germany, and resourced with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered and produced by hand in Italy, with a focus on designing experiences for the world’s foremost taste makers, all of Automobili Pininfarina’s vehicles embody the PURA design philosophy. This philosophy will also permeate all future production cars, seamlessly blending classic inspiration with cutting-edge technology.
ABOUT AUTOMOBILI PININFARINA BATTISTA (LINK TO PRESS KIT)
Battista is the most powerful car ever designed and built in Italy and it delivers a level of performance that is unachievable today in any road-legal sports car featuring internal combustion engine technology. Faster than a current Formula 1 race car in its 0 -100 km/h sub-two second sprint, and with 1,900 hp and 2,340 Nm torque on tap, the Battista combines extreme engineering and technology in a zero emissions package. Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – with a combined WLTP range of up to 476 km (U.S. combined EPA: 300 miles) on a single charge. No more than 150 examples of Battista will be individually hand-crafted at the atelier in Cambiano, Italy.
