Chief Brand Officer
+49 (0) 160 553 0318
Turin, 05 August 2020
The technology at the heart of the most powerful Italian sports car of all time will be presented to the world for the first time on 07 August 2020, by Automobili Pininfarina Chief Product and Engineering Officer Paolo Dellacha. As part of a series of exclusive new films shown on a day dedicated to Automobili Pininfarina and the new Battista pure-electric hypercar, this preview of the Battista and its rigorous test programme will be here at 14:00 CET on 07 August.
Automobili Pininfarina CEO Per Svantesson said: “The opportunity to showcase the work of the Automobili Pininfarina team as part of the Concours Virtual coincides with the first Battista prototype test vehicles nearing completion at the home of our hypercar and Pininfarina SpA in Cambiano, Italy.
“Throughout a challenging period, our engineers and experts across the business have worked tirelessly to ensure we bring Battista to life this year. We now have the opportunity to show our prospective clients and the community gathering online for the Concours Virtual the remarkable progress we have made.”
Geoff Love, Co-Chairman of the Concours Virtual said: “We are delighted that Automobili Pininfarina has chosen the Concours Virtual to showcase their prototype technology. With so few physical events taking place this year, manufacturers have searched for innovative ways to present their future plans.
“Concours Virtual is the perfect environment with its global audience of collectors and true enthusiasts. We are very much looking forward to presenting Automobili Pininfarina on the 07 August.”
Three all-new films will be broadcast at the Concours Virtual:
TIME: 14:00 CET
TITLE: Past, Present and Future: Shaping Automobili Pininfarina
HOSTS: Paolo Pininfarina – Chairman, Pininfarina SpA and Per Svantesson – CEO, Automobili Pininfarina
DETAILS: As the Pininfarina SpA design house continues to thrive, with the strength 90 years of exceptional design innovation, Automobili Pininfarina has the ambition to become the world’s most admired luxury carmaker. Paolo Pininfarina, Chairman of Pininfarina SpA, will share his unique views on why the famous ‘tradition of innovation’ of the design house founded by his grandfather Battista ‘Pinin’ Farina is as relevant today as ever before, while Per will discuss his plan to make sustainability an essential principle of luxury, starting with the launch of the Battista pure-electric hypercar.
TIME: 14:20 CET
TITLE: Battista Anniversario – Concours Virtual World Premiere
HOST: Luca Borgogno – Chief Design Officer, Automobili Pininfarina
DETAILS: No more than five Battista Anniversario will be crafted, with this pure-electric luxury hypercar created as a tribute to iconic designer Battista ‘Pinin’ Farina. In this exclusive presentation, Luca Borgogno will give his personal perspectives on the bespoke exterior and interior design features that make the Battista Anniversario so very special.
TIME: 14:40 CET
TITLE: Battista Coming to Life: The Prototype Story
HOST: Paolo Dellacha – Chief Product and Engineering Officer, Automobili Pininfarina
DETAILS: In this film, Paolo will explain the objectives and processes of his dedicated engineering team as they accelerate technical development of the 1,900hp, pure-electric Battista. As the camera dives under the skin of the Italian design masterpiece, secrets relating to tuning, testing, manufacturing and more will be revealed.
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