July 29, 2020
Naim Audio Creates Bespoke Sonic Experience for Battista Hypercar Owners
  • Award-winning Naim Audio creates 1300 Watt sound experience for Battista, its first ever EV hypercar installation.
  • Bespoke Naim Audio system sets new standards for power and performance, featuring 10 speakers elegantly engineered into cabin of the rare Italian pure-electric hypercar.
  • New Battista prototypes new being prepared for final testing and development programme commencing in August.

TURIN, 29 JULY 2020

Automobili Pininfarina today announces an exciting new partnership with Naim Audio, designed to bring the pinnacle of sonic experiences to prospective owners of the most powerful Italian sports car of all time. News of the partnership is revealed as the luxury electric car creator Automobili Pininfarina prepares a small fleet of prototype Battista hypercars for the final stages of a rigorous test programme beginning in August.

Every Battista pure-electric hypercar will be hand-crafted by Pininfarina in Cambiano near Turin in Italy, with deliveries to clients worldwide beginning early in 2021. No more than 150 of these masterpieces of design will be created, each specified with a bespoke in-car sound system by the award-winning Naim Audio.

Rene Wollmann, Automobili Pininfarina Director of Sportscars said: “Our clients are eagerly anticipating the unprecedented 1,900 PS driving performance of Battista, and now we will provide an equally thrilling 1,300 Watt in-car sound experience for their pleasure.

“We will also harness the sound of Battista’s four e-motors, which will provide a unique and exciting soundtrack when this hypercar accelerates at speeds up to 350 km/h. Electrification creates an entirely new dimension and opportunity for sound tuning throughout Battista.”

Automobili Pininfarina’s engineers and designers have seamlessly integrated new Naim Audio speakers and associated electronics into the luxurious interior of Battista, enhancing the Italian hypercar’s elegant ambience with a purity of purpose that matches its magnificent exterior design.

The newly developed Battista audio system delivers an incredible 1300 Watts of sonic power through 10 speakers arranged inside the exquisitely appointed cabin of Automobili Pininfarina’s first pure-electric car. The new system features a Dual Voice Coil Subwoofer located between driver and passenger seats, with super-tweeters amplifying higher frequencies situated behind the seats and in the panels of Battista’s dramatic butterfly doors.

Naim Audio has drawn on the expertise of its fellow VerVent Audio brand, Focal, to optimise all speakers for their unique environment, while Naim Audio masters have tuned the hypercar’s amplification and built-in Digital Signal Processing (DSP) system to deliver exceptional in-car audio, with a truly immersive listening experience. Tuning is optimised for both driver and passenger: a symmetrical speaker layout creates an auditorium-like studio effect, with a realism and ambience that will make it seem as if musicians are playing inside Battista itself.

Charlie Henderson, Naim Audio Managing Director, said: “I am thrilled that our first EV hypercar audio system has been created specifically for the groundbreaking Battista by Automobili Pininfarina. In the electric vehicle era, audio becomes more important than ever.

“At cruising speeds, the nature of Battista will be serene and peaceful and in this scenario, sound quality will be critical. We see this as a fantastic opportunity to create an all-new sound experience that is as revolutionary as Battista itself. Using the finest components from audiophile-grade automotive speakers, alongside our expertise in DSP and audio tuning, Battista will offer an exceptional sonic experience.”

EDITOR'S NOTES

THE AUTOMOBILI PININFARINA BATTISTA (PRESS KIT LINK)

The Battista will be the most powerful car ever designed and built in Italy and it will deliver a level of performance that is unachievable today in any road-legal sports car featuring internal combustion engine technology. Faster than a current Formula 1 race car in its 0 -100 km/h sub-two second sprint, and with 1,900 hp and 2,340 Nm torque on tap, the Battista will combine extreme engineering and technology in a zero emissions package. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – with a combined WLTP range of up to 476 km (296 miles), US EPA combined: 300 miles on a single charge. No more than 150 examples of Battista will be individually hand-crafted at the Battista Atelier in Cambiano, Italy.

ABOUT AUTOMOBILI PININFARINA
Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered, and produced by hand in Italy, the Battista hyper GT and all future models will be sold in all major global markets under the brand name Pininfarina. The new company aims to be the most desired, sustainable luxury car brand in the world.

The company is a 100 per cent Mahindra & Mahindra Ltd investment.

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Media contacts

Franziska Queling

Global Head of PR

+49 (0) 171 265 4094

f.queling@automobili-pininfarina.com

Dan Connell

Chief Brand Officer

+49 (0) 160 553 0318

d.connell@automobili-pininfarina.com

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