The future, unlocked.

Pura Vision

Pura VisionPura Vision

A beautiful expression of electric luxury.

Pininfarina Battista

A striking image of the ‘electric Luxury Utility Vehicle’

Heavily influenced by Automobili Pininfarina's PURA design philosophy, the design concept‘s elegant silhouette, dramatic proportions and clean surfaces extend the work started with the award-winning Battista hyper GT. With PURA you can enjoy more than 90 years of unparalleled design heritage in a bold and future-facing new form.

Pininfarina BattistaPininfarina Battista

Witness how embracing design DNA from the past can shape the future.

With a dramatic presence, inviting interior and curated materials, you've never seen anything like PURA. It's DNA is clear and its vision resolute – this is the future. Your future.

Dramatic proportions combine with a purposeful stance to create a timeless design.

PURA Vision is a striking interpretation of the ‘electric Luxury Utility Vehicle’, with stunning surfacing and exquisite details creating a unique sculptural statement.

Additional features

The bridge from the present to an exciting new chapter.

The bridge from the present to an exciting new chapter.

PURA Vision previews an exciting future – a future for you. It shows what can be achieved when you take the richest ingredients and apply them to an entirely new kind of vehicle.  More than simply a concept, PURA Vision defines an unmistakable recipe for a collection of beautiful new luxury cars.

Cocoon yourself in tailored comfort.

Cocoon yourself in tailored comfort.

You access via tri-opening pillarless doors – a moment of unmatched drama. Inside, PURA Vision’s light and luxurious interior features a fixed ‘biscotto’ centre section. This illuminated by a ring of gentle LED lighting that links front and rear while supporting curved single-piece side windows. Highly tactile cabin materials are used throughout, contributing to a unique sense of handcrafted contemporary luxury. Soft semi-aniline leather mixes with signature textile fabrics, while exposed carbon fibre and anodised aluminium echo the exterior finishes. For you, it's a dream environment made real.

Exquisite detailing provide you with an unparalleled tactile and visual experience.

Exquisite detailing provide you with an unparalleled tactile and visual experience.

PURA Vision showcases a suite of advanced technologies. The central display rises from the console when required but can be stowed to minimise distractions, while speakers in the headrests provide individual sound zones for you and each occupant.

Space: without compromise

Space: without compromise

PURA Vision offers a driving position that's conspicuously sporty, yet a cabin that is light and airy.

Become one with design crafted in the heart of Italy.

Become one with design crafted in the heart of Italy.

The world of luxury sailing yachts inspires the sophisticated design of the upper body and the influence is also apparent inside. PURA Vision’s ‘floating’ front seats are suspended like a yacht’s foil, while the centre console resembles the boom of a sail. From behind the wheel, you'll notice that the expansive dashboard appears to merge with the exterior, extending the distinctive lines of the hood into the cabin.

Connected to you and your lifestyle.

Connected to you and your lifestyle.

The next generation of Automobili Pininfarina vehicles to deliver connected convenience at every turn and PURA Vision reflects this ambition. A technology-rich cabin is designed to serve all the information you need, when you need it, using an intuitive central touchscreen, advanced digital instrumentation and a head-up display, all of which can be personalised.