Discover our revolution in luxury

Dream cars made real

We are delivering a dream - a dream for those whose imagination has no bounds. We are Automobili Pininfarina.

PURA Philosophy

Pura philosophy - the new design standard

Embracing the DNA of iconic vehicles from Pininfarina's history and accelerating into a bold new era. Timeless, dramatic, fearless - PURA is the guiding philosophy that leads us to design excellence.


Courage, imagination, and unswerving resolve

“It takes bold characters to plot an alternative path, to go against the accepted norms, to establish a new direction. To create icons, there is no alternative.”


The people behind Automobili Pininfarina

We are a world-class team assembled from the best of the best. United by courage, imagination and laser-focus, we take pride in leading automotive design and innovation.


A synergy of skills

A team that works in synergy with one another, exhibiting a mix of skills that extend from the artisan to the advanced. Creating the future isn’t straightforward; at Automobili Pininfarina our team set new standards.


Cambiano - our home in Piedmont, Italy

An outward looking land guarded by the soaring Alps and steeped in history, Cambiano is bounded by proud traditions of art, architecture and design. It is where we design, engineer and define icons of the future.

Wayne EnterprisesWayne Enterprises

Automobili Pininfarina X

Wayne Enterprises

In the shadow of Gotham's skyline, the Bruce Wayne 'Capsule Collection' emerges as a celebration of Warner Bros.' centenary.



Exquisite form, unprecedented performance and pure electrified power combine to create a new paradigm in luxury.

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Nino FarinaNino Farina

Battista Edizione

Nino Farina

Created to celebrate a true motorsport icon, and born from the award-winning Battista electric hyper GT.

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A celebration of 9 decades of design excellence.

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There has never been anything like it.

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Pura VisionPura Vision

Pura Vision

A beautiful expression of electric luxury.

Retail Partners

From the west coast of America to the east coast of Australia, we're proud to partner with 26 Automobili Pininfarina retail partners around the world to deliver a bespoke, tailored service to our clients.

Our global community

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awarded, globally